"PREMIER CLUB" IS LAUNCHED

Our "New Stadium", as it will be known until its official name is revealed in the forthcoming months, has today announced its new 2,250-seat members' club to be known as the "Premier Club". The new stadium, which will also be the home to Cardiff Blues, will have a minimum of 25,000 seats, and is currently up to 25,800 with the likelihood of more being built in as the project develops to a possible total of 30,000, will have superb facilities for all spectators, but the Premier Club, with facilities especially designed for the city's business community, offers allocated padded seats overlooking the half-way line, corporate hospitality in exclusive five-star bars and restaurant, private entrance to the ground and allocated VIP parking.

Members will pay a one-off joining-fee to secure their seat for life and then choose from the monthly subscription-packages on offer to enjoy the facilities and access to all of Cardiff City's home games, Cardiff Blues home games, or both.

At today's launch, the stadium developers gave up-to-date on the whole Leckwith project, which despite the current wet January, is progressing to schedule. Piling work is proceeding apace on the stand foundations of the new football stadium, the retail development is well on the way to being completed as is the new athletics stadium on the other side of Leckwith Road, while work on the new road-structure in the area is well advanced.

WORLD CLASS FACILITIES ANNOUCED FOR CARDIFF'S NEW STADIUM

Cardiff's New Stadium, future home to Cardiff City FC and Cardiff Blues Rugby, announce the launch of their new 2,250 seat members' club and corporate hospitality facilities today (22 January 2008), which are set to appeal to Welsh businesses and generate millions of pounds of revenue for the clubs.

The New Stadium will have facilities especially designed for the city's businesses in its "Premier Club", which offers allocated, padded seats overlooking the half way line, corporate hospitality in exclusive five star bars and restaurant, private entrance to the ground and allocated VIP parking.

Members will pay a one off joining fee to secure their seat for life and then choose from the monthly subscription packages on offer to enjoy the facilities and access to all of Cardiff City Football's home games, Cardiff Blues Rugby home games, or both.

Ashley Donlan, Managing Director of the Premier Club explains,
"Cardiff is a European capital city and for too long it hasn't had the stadium capability for football and rugby that it should. The Premier Club will offer world class facilities for Welsh businesses including a beautiful glass fronted restaurant that overlooks the pitch and a five star bar and lounge that's perfect for networking. It's unlike anything seen in Wales before."

He continues,
"The club's ideal for small and medium sized businesses because it's so flexible. Business membership traditionally means paying for a box or a table of ten, but at the New Stadium you can choose the number of seats you'd like to buy, choose on the day the kind of dining you'd like and crucially, choose how much you'd like to pay. It allows smaller businesses to enjoy all the benefits of corporate hospitality at a fraction of the cost. "

All of the money generated from the seats will be invested in Cardiff City FC and Cardiff Blues.

Peter Ridsdale, Chairman of Cardiff City Football says,
"Being part of the Premier Club allows fans and businesses the opportunity to make a real contribution to the success of their team. It's a great example of the business community being part of their sporting club."

Robert Norster, Chief Executive of Cardiff Blues Rugby says,

"The facilities on offer will set new standards for our regional game and are perfect for business, offering business networking combined with pure sporting pleasure."

The Premier Club model has already proved a success across Australia and the UK, including the Liberty Stadium in Swansea, where all of the seats sold out before the stadium even opened.

Mr Donlan explains,

"This is a unique opportunity to benefit from these facilities at the New Stadium as once the seats are sold, it's likely that they'll remain so forever."

Seats are on general sale and more information can be found on www.cardiffpremierclub.com or 0845 217 1927

NOTES TO EDITORS

Seats in the Premier Club are available to businesses and to fans
Members pay a one off joining fee (£1250 football, £1000 rugby, £ 1500 combined) and then a monthly subscription (diamond or gold level). 
Prices start from £99/month for rugby and £119/month for football and are fixed until 2014
Membership gives access to exclusive 1600 capacity bar, 700 seat restaurant and allocated car parking as well as a host of other benefits including "right to purchase" tickets played at the Millennium Stadium for Rugby seat holders
The New Stadium in Cardiff is one of a growing number of stadia to introduce a Premier Club including Kingsholm, Gloucester, the Liberty Stadium, Swansea, Coventry City FC and Doncaster Rovers FC.